Turn listeners into fans and fans into revenue.
Grow monthly listeners, social engagement, and CRM.
We help our music and creative clients engage your fans online, move them off platform–taking your data from earned to owned–and create compelling brand and marketing campaigns that convert fan engagement into revenue.
Case Study: A journey across the Internet with Owl City
Our team worked with RIAA Diamond-Certified artist Owl City to create an online scavenger hunt that took his fans across websites, Instagram, Facebook, Discord, Reddit, and beyond, ending in a digital recreation of his room to announce his new release, “Coco Moon.” This campaign used vertical video, static images, online forums, third party websites, chat features, and more to keep fans engaged over a three month hunt that ended with thousands of fans experiencing a live video call with Adam Young. The goal of this campaign was to reengage his fanbase on social media, create virality, and increase awareness for his upcoming project. The results of the campaign grew his social following, engagement, and email list, and Spotify monthly listeners leading up to his new release.
Our Framework | INSPIRE
1. INFORMATION ⮕ Define your customer and market through data and insights.
2. NEXUS ⮕ Create systems to connect your customers to new revenue.
3. STRATEGIC PLAN ⮕ Build a roadmap that guides your goals, direction, and priorities.
4. IMPLEMENTATION ⮕ Move your data from earned to owned.
5. REVISION ⮕ Learn. Iterate. Measure. Repeat.
6. EXPANSION ⮕ Turn engagement into explosive revenue growth.